Marketing
When launching your email marketing program, building a permission-based customer list is crucial to your initial success. Continuing maintenance and constant growth are even more important. With full-service email marketing, you leave this headache to us.
Customer Information Collection:
This is the only step of the full-service email marketing process where we ask you to do any of the work. Because it is important to keep all of your customer information organized, Black River prints and provides sign up cards for every one of your locations. Place these in high traffic areas where visitors will see them and your work is done. Invite web visitors to join your email marketing list with an online registration link provided by Black River as well. This is an effortless strategy to build your list that adds customers automatically.
Data Entry
It does not take long to gather customer information for your email marketing list, and when it comes time to start entering names into a database, all you have to do is send your sign up cards to us. Data entry is a time-consuming process, but your full-service email marketing team begins compiling your customer database promptly.
Simply entering customer names into a database, however, is not enough to make your email marketing live up to its powerful potential. In order to generate content for your emails that is relevant to each customer, we segment your customers based on the location where they signed up for your email marketing list. This enables you to send email marketing campaigns to your entire customer database or target them to one location or a region. In addition to customer segmentation by location, we will also create and implement opt-in interest lists based on your products and services which invite customers to indicate which areas of your business they are interested in most. Emails targeted to customers based on their interests results in higher response rates and better conversion for each email marketing campaign.
Email Marketing Database Maintenance
Once you’ve begun sending email marketing campaigns to your customers, maintaining an up-to-date list is critical to remaining CAN-SPAM compliant. Every email you send will include an easy unsubscribe option as well as a link for each customer to their personal profile page – offering multiple avenues for customers to opt-out. We also sort and manage all bounced emails to ensure that you are never sending unwanted email. These efforts ensure that your database is always clean and current – filled with customers who want to receive your email marketing.
Whether you are a single location organization or a national enterprise-level company, Black River offers a full-service email marketing solution that surpasses your customer retention and communication objectives and delivers a higher return on investment.
- Branded email marketing list sign up cards.
- Customer information entry and segmentation by location
- Database management and bounce handling
- Custom campaign creation (2 per month)
- Campaign metrics, including open and forward rates, opt-in and opt-out reports
Black River full-service email marketing solution has already driven higher sales, response rates and customer loyalty for large and small organizations. If you are just starting out with email marketing for your organization, or you have already collected customer email addresses, we can provide an affordable solution tailored to achieve your specific email marketing goals without the time, hassle or uncertainty of going it alone.
